Print advertising in Bulgaria between WW1 and WW2 (1919–1939)

Abstract

The article aims to analyze the communicative aspects of print advertising during the period between the First and second world wars. It focuses on key features such as the editions, the target audience, the content, and the visual characteristics. The article uses a comparative analysis of Bulgarian print advertising from the previous decades mainly the Bulgarian Renaissance to outline the evolution of this communication. Several examples are analyzed as to how Bulgarian print advertising conforms to key characteristics of the Bulgarian people of the period.